Location, location, location: The importance of office location in London

Location, location, location: The importance of office location in London

If you’re on the hunt for a new office space in London, you’re probably already picturing the layout and how you’re going to set up the space. Possibly even browsing through Etsy for artwork or reading Which reviews for the best coffee machine.

But before you can get to any of that, you’ve got a lot of other things to consider. Do you want an open-plan office space? Do you need breakout areas and meeting rooms? Will your team want focus booths to get their heads down on important projects?

It can all seems a bit daunting but don’t panic. We’re here to help.

The first step to finding your new office space is to pick a location. Often, once you’ve found where your office will be, everything else falls into place. Location is key when choosing office space in London, it impacts everything from your business’s image and reputation to your staff productivity and turnover.

Here’s everything you need to about why location is vital and how to find the perfect location for your next office space in London.

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At Canvas, we create homely and authentic offices for large & small teams. We include everything (meeting rooms too) with a simple, flexible contract.

Is it easy to get to for your team and clients?


Office Space Farringdon

Our new offices in Farringdon are just a few minutes from Farringdon station, making it a breeze to get to.


No surprises here, but a convenient location is essential for your staff and clients. While London has an incredible transport system, nobody wants to spend hours getting to an office out in the sticks in Zone 6 (no matter how nice it is!).

Picking an office space close to public transport hubs like train and tube stations and bus stops makes life easier for everyone, including you. Having good transport links nearby ensures easy commuting and makes client visits hassle-free, and this can help to create a more positive work environment all round.

(Plus, it can help you appeal to potential new hires.)

For example, if you choose to have office space in Farringdon (an increasingly popular spot for businesses), you’ll have Farringdon station just around the corner. The station has three underground lines (Hammersmith & City, Circle and Metropolitan), National Rail services and the new Elizabeth line.

What’s in the area?


Our offices in Shoreditch are a popular choice for brands looking to be in a lively part of London.

Our offices in Shoreditch are a popular choice for brands looking to be in a lively part of London.


Regardless of how nice your office space is (and there are some beautifully designed offices in London), you and your team aren’t going to want to spend every minute there. London has a huge amount to offer, and if you’ve got an office in London, you should make the most of it.

When researching potential locations, take a look at the local amenities like restaurants, bars, cafes and shops. Try to pick an area with a mix of everything so that you and your team have somewhere to go for everything from casual lunches and after-work drinks to more formal client meetings.

For example, if you choose office space in Shoreditch, you’ll be spoiled for choice with amenities. It has a massive range of places to go, ranging from street food markets and trendy bars to high-end restaurants, which means you’ll have plenty of options for any occasion.

How will it affect your brand’s image?


Office location in London - Brand image

Brand image is an increasingly important factor for clients and customers. Our fully customisable office spaces in London give you the chance to make your office exactly how you want it.


When choosing an office location in London, it’s essential to think about the impact it will have on your brand’s image. Each area of the city has its own unique vibe and personality, which can influence how clients and partners perceive your business.

For example, an office in the Shoreditch area might appeal to a creative or tech-focused company, whereas an office in Mayfair could project an image of sophistication and exclusivity. Spend some time considering the characteristics of each potential location and how they align with your brand’s values and goals.

If you’re not sure what an area is known for, research other businesses there. More often than not, you’ll be able to get a feel for the sorts of brands there and be able to work out if it’s a good fit for you. (Plus, you can check out the competition!)

What other businesses are in the area?


Office location in London - Other businesses

Our offices on Binney Street are perfect for businesses looking to have an office space in the heart of Mayfair.


Another important factor to consider when choosing your office location in London is the other businesses in the area. Having similar or complementary businesses nearby can create a sense of community and foster networking opportunities.

For example, if you’re in the financial sector, being situated near other finance and investment firms in the City of London could lead to valuable partnerships and connections. On the other hand, if you’re a tech startup, having other innovative companies nearby in locations like Old Street can help to encourage collaboration and inspiration.

Research the businesses in your preferred locations and consider the potential benefits and drawbacks of being situated among them. While it’s great to be surrounded by like-minded people, be careful that none of the other businesses in the area are too similar to yours.

Does it fit your budget?



While London offers numerous fantastic office locations, it’s crucial to remain realistic about your budget when making your decision. Different areas of the city have varying rental costs, with prime locations often commanding higher prices.

When calculating your budget, be sure to factor in additional costs such as utilities, maintenance, and any potential fit-out expenses. It’s essential to balance the benefits of a prestigious address or desirable location with the financial constraints of your business. There are plenty of affordable options in up-and-coming areas that can still provide great benefits for your company without breaking the bank.

Remember, you and your team are going to spend a lot of time at the office, so you want to make sure it’s the best you can get. If your budget is a bit tight, it’s usually better to go for a better office in a less expensive area than a smaller office in a higher-budget area. You can always upgrade your office space again later on – especially if you opt for flexible office space.

Is there room for growth?


Attract talent with bright, welcoming Farringdon office space

Having bright, welcoming office spaces in Farringdon is a great way to attract new and emerging talent from around London and the world.


As your business evolves and grows, it’s important to ensure your office space can accommodate your changing needs. When choosing an office location in London, consider whether the space and surrounding area offer room for expansion. This may involve considering larger office spaces or buildings with flexible floor plans that can be adapted as your team grows.

It’s also worth researching the area’s potential for development and regeneration, as this can impact the future availability of office space and the attractiveness of the location. By considering your company’s growth potential from the outset, you can make a more informed decision and minimise the risk of outgrowing your office space too soon.

When you’re looking at potential office spaces, try to find out if the office provider offers any flexibility in the contract. Flexible office spaces are an increasingly popular choice for businesses as they allow companies to update their office space to suit their needs. This means if you grow, you can expand your office space, or if you’re switching to a more hybrid model, you can downsize.

Find the perfect office space in London today

Find your new office space in London

As you can see, location is a pretty crucial factor when choosing your London office space. You’ll need to consider accessibility, local amenities, networking opportunities, costs and growth potential.

But while it’s a lot to consider, it’s worth it. Picking the right location for your office can help you to attract top talent and clients, boost productivity and collaboration and elevate your company’s reputation.

If you’re in the process of finding office space in London, be sure to check out our office spaces around London. We have spaces available in key business hubs like Farringdon, Old Street and Mayfair that are perfect for a huge range of industries and prices to fit any budget.

Plus, you don’t need to worry about anything except where you want to be in London because we offer all-inclusive, flexible office space. That means as a standard, you’ll get:

  • – Flexible contract
  • – Fully Serviced
  • – Bills Included
  • – Fast Wifi
  • – 24 / 7 Access
  • – Friendly team
  • – Meeting rooms included

Ready to find your next office? Explore our office spaces in London and discover your new HQ today. If you have any questions, feel free to get in touch with the team, and we’ll do all we can to help out.

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